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SUMMER 2009 THE INNERVIEW

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Conducting a customer satisfaction survey

The importance of measuring customer satisfaction has become widely accepted in recent years. Data gathered through a customer satisfaction survey process help providers determine where they stand, what their strengths are and what areas present the greatest opportunity for improvement.

To get the most out of your customer satisfaction survey process, My InnerView offers the following Tips for Success when conducting a customer satisfaction survey.

Read our TIP SHEET on listening to your customers


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